The NY Times Magazine published an op ed about the Chiquita Banana Corp. recently. Apparently chiquita is making hay while the sun shines with those little stickers on their bananas. They created a campaign allowing customers to create their own cool little stickers. This is what the article had to say:"...they may have caught even more eyes online than they did in the store: Chiquita set up a Web tool for people to whip up their own sticker drag-and-drop mixes, and an obliging public created more than 25,000 of them in less than five months, according to the company. This enthusiasm has led to a competition -- 1,355 entries were submitted over several months, and online voting started this week to pick 18 designs that will be stuck onto actual bananas."
What an INCREDIBLE IDEA...and how participatory! Chiquita is giving people a voice in their story, and I believe that they will reap a great reward from it! How can you and I include our public in our story, and giving them a creative voice to join us?
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